Book Reviews

TITLE: The ABCs of Success: The Essential Principles from America’s Greatest Prosperity TEACHER

AUTHOR: BOB PROCTOR

This is an accessible guide to the principles of success by one of the most respected and sought-after motivational speakers of our time. In the tradition of Og Mandino and Zig Ziglar, this inspirational guide uses a wide variety of subjects, from “Achievement” to “Worry,” to bring clarity, information, and motivation to readers. 

For millions of readers, Bob Proctor’s name is synonymous with success. A former protégé of personal development pioneer Earl Nightingale, Proctor first built a wildly successful business career, and then an internationally successful speaking career, elaborating on the principles of Napoleon Hill’s Think and Grow Rich and other classic success and prosperity texts. His position in the business motivation community equals that of Stephen Covey or Og Mandino. But unlike those masters, his books have never been available through a trade press—until now.

TITLE: STANDOUT 2.0: Assess Your Strengths, Find Your Edge, Win at Work
AUTHOR:
MARCUS BUCKINGHAM (New York Times Best Selling Author)

StandOut 2.0 is a revolutionary book and tool that enables you to identify your strengths, and those of your team, and to act on them. In the years, since publication of First, Break All the Rules and Now, Discover Your Strengths, millions have had the simple but powerful realization that to get the most out of people you must build on their strengths. And as Marcus Buckingham astutely points out, even though the strengths-based approach is now conventional wisdom, the tools and systems inside organizations performance appraisals, training programs, and succession planning systems remain stubbornly remedial, exclusively focused on measuring skills, finding gaps, and attempting to plug them. It’s a crisis for individuals and organizations, with management ideas and management practice utterly out of sync. That’s about to change.

TITLE: The Mountain Shadow
AUTHOR: Gregory David Roberts  

A sequel to the much-loved cult blockbuster Shantaram, Gregory David Roberts’ extraordinary new novel is the result of ten years’ work.  And like Shantaram, Greg Roberts has penned another monumental masterpiece that will enthrall all fans waiting to see what happened next with Lin.

Two years after the events in Shantaram, Bombay is a different world, playing by different rules. Lin’s search for love and faith leads him through secret and violent intrigues to the dangerous truth. A love story told with hope and humor, a personal struggle for redemption, and a philosophical quest for the wisdom of our common humanity, The Mountain Shadow is a sublime novel, and an all-consuming, epic thriller. 

TITLE: Love (Selected Quotation)
AUTHOR: Paulo Coelho

An inspirational selection of quotations on love from the works of one of the world’s most celebrated authors. A beautiful and thought‐provoking collection of quotes on the eternal subject of love, selected from the works of one of the world’s most widely read and respected authors. With beautiful full‐color artwork throughout, Love contains inspirational quotes from such beloved Coelho titles as Eleven Minutes, The Valkyries, The Zahir and, of course, the international bestseller The Alchemist. Known as an alchemist of words, Paulo Coelho has an extraordinary and insightful perspective on life, and his words have inspired and won over millions of readers worldwide. Visually stunning and enlightening, this is a must‐have book for Coelho fans to treasure.

TITLE: Two Years, Eight Months and Twenty Eight Nights
AUTHOR: Salman Rushdie

A lush, richly layered novel and an enduring testament to the power of storytelling – In the near future, after a storm strikes New York City, the strangeness begins. A down-to-earth gardener finds that his feet no longer touch the ground. Abandoned at the mayor’s office, a baby identifies corruption with her mere presence, marking the guilty with blemishes and boils. A seductive gold digger is soon tapped to combat forces beyond imagining. It is the onset of an epic war between light and dark, spanning a thousand and one nights, in which beliefs are challenged, words act like poison, silence is a disease and a noise may contain a hidden curse. Inspired by the traditional wonder tales of the east, two years, Eight months and twenty-eight nights is satirical and bawdy, full of cunning and folly, rivalries and betrayals, kismet and karma, rapture and redemption.

TITLE:  Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People’s Ideas
AUTHOR: Mark Earls

We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution, why don’t you just copy something that’s worked before?

Mark Earls, leading expert in marketing and consumer behavior, quashes the stigma around copying and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization.

Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas – faster. If it’s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn’t this good enough for you? Copy, Copy, Copy describes how to change mass behavior through social influence. This energetic, provocative volume is the most practical. Each strategy is illustrated by a well-known example in marketing and / or contemporary popular culture from all around the world and across different platforms.

(Info Credit: Rohit Jerjani)

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